TRUEPALEO™ and PaleoFLEX™ Food Certification

The Paleo Diet certifies foods to two food certification standards.

These industry leading certifications distill decades of nutrition research by Dr. Loren Cordain and his colleagues into two eye-catching product label marks that identify foods as Paleo based on peer-reviewed Paleolithic nutrition science and industry best practice.

Our third-party verified food certification standards carefully consider:

  • ingredients and additives
  • organic production practices
  • food processing methods
  • GMO/bioengineered foods
  • environmental sustainability
  • animal raising and management
The Paleo Diet TRUEPALEO and PaleoFLEX certification marks

The Paleo Diet Food Certification Marks

These certifications lead the natural and organic food industry by considering all aspects of health and sustainability that consumers care most about.

The marks were designed by a top brand design firm to make them easily recognizable for you our consumers so that you always know when you’re buying products that fit with a Paleo lifestyle.

What Is TRUEPALEO™ Food Certification?

Foods certified as TRUEPALEO™ by The Paleo Diet® reflect the pure diet as defined by our founder, Dr. Loren Cordain.

TRUEPALEO certified foods are whole foods like vegetables, fruits, seafood, natural meats, nuts and seeds, and some minimally processed versions of these foods, like almond butter or coconut oil.

TRUEPALEO Certification Mark
PaleoFLEX Certification Mark

What Is PaleoFLEX™ Food Certification?

Foods certified as PaleoFLEX™ by The Paleo Diet offer more flexibility while remaining true to the key principles of The Paleo Diet.

These foods make it easier to practice and sustain The Paleo Diet for the long term.

PaleoFLEX foods allow a bit more natural sugar, added sodium, and one allowable additive. It also doesn’t assess animal raising and management standards, but following these practices is recommended.

Compare TRUEPALEO and PaleoFLEX

Our certification standards are based on the science of The Paleo Diet. Our third-party verified standards carefully consider these criteria:

  • ingredients and additives
  • organic production practices
  • food processing methods
  • GMO/bioengineered foods
  • environmental sustainability
  • animal raising and management
  • sodium-to-potassium and calcium-to-magnesium ratio when certifying whole meals

Read our standards.

Download a copy of our basic certification standards. If you are interested in reading our entire standards including the Appendices detailing specific requirements, please contact us at certification@thepaleodiet.com.

Contact Our Team

Want to know more about our standards including:

1. The difference between TRUEPALEO and PaleoFLEX
2. How our standards were developed
3. How they represent The Paleo Diet

Then please contact our team at certification@thepaleodiet.com.